The four-year Bachelor of Arts in Event Management provides a sound foundation of business modules in the first year, and thereafter offers a well-rounded selection of general education modules, two event management internships and a range of modules focusing on the essential elements of event management and its related fields in the international business, hospitality management and tourism disciplines. During the final year, students complete an event management research project.

The degree can also be taken on an accelerated track, which allows students to complete the program in three years by taking the internship components (normally taken in the second and third years) during summer semesters. The blend of theory and the two semester-long internships give students the best of both the practical and academic worlds.

This degree has US accreditation with the Middle States Commission on Higher Education (MSCHE). Graduates will be well prepared for employment in a variety of event management concerns.

The program serves as preparation for students to participate in a variety of postgraduate programs. Graduates may take bridging modules in order to allow them to progress to the MB or MBA in International Business.

Students will study the following modules:

Along with the academic knowledge students receive throughout their program, they will also acquire and develop transferable career skills from their degree discipline.

These skills include:

Interpersonal skills
Strong communication
Sales and marketing
Finance and accounting
Management skills
Leadership skills
Time management
Event design
Enterprise and strategy
Event finance and practice